REPORT OF
THE EXPERT COMMITTEE
IN TOURISM STUDIES

Under Choice Based Credit and Semester System
for Undergraduate Programme

MAHATMA GANDHI UNIVERSITY

KOTTAYAM

2009

CONTENTS

SL.NO.           ITEMS                                                            

1.                  PREFACE                                                                   

2.                  ACKNOWLEDGEMENT

3.                  RULES & REGULATIONS

4.                  STRUCTURE OF THE PROGRAMME

5.                  SEMESTER-WISE DETAILS

6.                  SYLLABUS

7.                  MODEL QUESTION PAPERS

PREFACE

   Considering the special and unique features of Kerala, Tourism, a smokeless industry, is the most suitable one for the economic development of our state. Our state has enough tourism resources, varying from greenery to seashore and is rich in so many ways in attracting foreign as well as domestic tourists. Our rivers and waterfalls, hills and valleys, backwaters and seashore are widely acclaimed tourist destinations all over the world. Kathakali, Theyyam, Kootiyattam and other art forms fulfill the dreams and expectations of tourists from abroad. Our festivals and celebrations in temples and churches are sumptuous banquets for the eyes and minds of tourists. Ayurveda and yoga are yet other fields in attracting tourists.

  The government of Kerala provides much importance and significance to the development of tourism sector in the state. A special ministry has been formed for the purpose.

  But fortunately or unfortunately we failed to exploit these potentialities to the betterment of the state due to so many reasons. One such reason is the dearth of skilled, trained and educated personnel in tourism. In order to provide trained personnel to the industry, the MG University started Bachelor degree in tourism in 2002. Since tourism is a fast-developing sector, the need for skilled personnel has also been increased in various ways. In order to provide training in accordance with the present situations, qualitative education is an indispensable factor. With this end in view, the syllabus of BTS course chalked out in 2002 has to be modified and revamped contemporaneously.

  In order to updating and renewing the syllabi, the BTS degree programme is transforming into Choice Based Credit and Semester System. I hope the present effort will not be futile but it will cater to the need of producing skilled, educated, trained and smart personnel required for the development of tourism industry in Kerala.

Kottayam                                                                            (Convenor)

10 – 8 – 2009                                          Expert Committee in Tourism Studies

ACKNOWLEDGEMENTS

The Expert Committee in tourism studies takes this opportunity to express our thanks and gratitude to all academicians, professionals and industrialists who wholeheartedly associated with us in our mission to restructuring the syllabus of the Bachelor of Tourism Studies (BTS) under Choice Based Credit and Semester System.

We record our deep sense of gratitude and indebtedness to the Honourable Vice Chancellor Dr Rajan Gurukkal and members of the Syndicate of the University. We also express our thanks to Prof. K. Mathew, Co-ordinator of the sub-committee for restructuring the UG courses, for his valuable suggestions and inspiration for completing the work within a short span of time.

   We fondly remember the help and assistance extended by Sri Alex c Joseph, Lecturer, Department of Tourism, St. Thomas College, Ranny, and Mrs. Bindu Nair, Lecturer, Department of Tourism, D.B. College, Kizhoor, Mr. Bino P James Department of History, St. Thomas College Ranny, for their suggestions and advice for modifying the syllabus of the BTS programme.

    It will be a failure on our part if we do not remember the help and assistance extended by the  Principals of St. Thomas College, Ranny, S. N. College, Kumarakom, and D. B. College, Kizhoor in completing the work.

      As members of the Expert Committee, we once again express our heartfelt thanks to all those who helped us directly and indirectly in this endeavour.

1.      Dr. K. K. John (Convenor)
Department of Commerce
St. Thomas College, Ranny

2.      Unni Karthikeyan
Lecturer,
S. N. Arts and Science College,  Kumarakom

3.      Anitha R.
HOD, Department of Tourism
PGRM  S. N.  College,  Kumarakom

4.      Resmi N. G.
Lecturer,
D.B.College, Kezhoor

MAHATMA GANDHI UNIVERSITY, KOTTAYAM

Scheme and Syllabus of Bachelor of Tourism Studies (BTS) Degree Programme

Under CCS System effective from the 2009 Admissions.

The scheme of examination  of BTS degree programme is modified in line  with the choice based Credit and Semester system to be introduced by Mahatma Gandhi university from 200 9-2010

1.   Title of the programme

     The programme shall be called BACHELOR OF TOURISM STUDIES (BTS)

2.  Eligibility for Admission

           Any candidate who has passed the plus two of the Higher Secondary Board of Kerala or Pre- degree of Mahatma Gandhi university or that of any other university or Board of examinations in any state recognized as equivalent to the Plus Two of the Higher Secondary Board of Kerala is eligible for admission. Eligible  candidates shall be required to appear for an Entrance test conducted by the colleges concerned. For the purpose, 60% weightage may be given for marks in Plus two or equivalent examination, 20% for aptitude test and 20% for group discussion and interview.

3.  Duration of the Programme

The duration of the BTS programme of study is three academic years with six        semesters.

4.  Medium of Instruction

     The medium of instruction shall be English

5.  Courses of Study

Total  number of Courses for the BTS programme are 30. It is divided in to the following  3 heads.

(a) Common Courses

(b) Core and Complementary courses and

(c) Open Courses.

6.     Programme and Duration of Examinations

       Total Credits -120

       Working days per semester -90

       Working hours per semester -450

       Internal Evaluation -25%

  External evaluation -75%

7.     Internal Assessment

All courses shall have internal assessment as specified in the common regulations for CCS system of the MG university. As per the Common regulations, internal evaluation is to be done by continuous assessment on the following components.

 Attendance

Assignment -  Best two assignments are considered per course

Seminar      -   The students has to take  a minimum of one seminar per course

Class Test   - A minimum  of 2 class tests are to be attended. The grades of best two  test are to be taken

8.      External examination

            The university shall conduct  semester examination for each of the courses.  The duration of the examination  shall be three hours for each course. provisions of the common regulations for the conduct of the examination will be applicable in this case. The internal and external  examinations shall be evaluated using  direct grading system  as shown below.

9.     Attendance

       A candidate shall attend at least  a minimum of  75% of the number of classes in each  semester to be eligible for appearing for the examination in that course. If the candidates has shortage  of attendance in any course in a semester  the student shall not be  allowed to appear  for any examination in that semester. However, the university may candone shortage if the candidates applies for it as laid down in University procedures.

10     Requirement for Passing the Programme

      For passing the BTS programme the students shall be required to achieve a  minimum of 120 credits.

11.    National tour and On the Job Training Reports

       Students shall be requried  to undergo 30 days of practical training during the Fourth semester in a Travel agency/ star hotels/ air port etc duly approved by the head of the  Institution / Department. During the training period students are required to study any one of the following CRS packages. (a) Appollo (b) Galileo and(c)Amadeus. They shall be required to submit a comprehensive  training report  at the end of the  training programme. Students are also necessary to participate in the national tour conducted by the Department  with the prior approval of the Head of the Institution during the Sixth semester. The tour programme should be for a period of minimum 3 Weeks covering important destinations in India. A tour report must be submitted at the end of the tour.

12    Evaluation of Report

       Report shall be evaluated by one of the faculty members of the Tourism Department as nominated by the co-coordinator or head of the institution. The student should get a  minimum D grade for Reports. If the student fails to get a minimum of D grade, he / she shall re- submit the report after modifying it on the basis of the recommendations of the examiner. Student shall  prepare at least two copies of each report for submitting one in the  department and the other for retaining with students.

13.   Practical Examinations

       Practical Examinations for courses 16,20 and 22 will be arranged by the University. The weightage  for the practical examination shall be 25%

14.   Promotion to Higher Semester

       Only a student who has the minimum required attendance (75%) or whose shortage of attendance has been condoned by the university and who has registered for the semester examination concerned will be eligible for promotion to the next higher semester. Students who fail to secure the minimum attendance or the condonation by the University will be given one more chance to repeat the semester along with subsequent batch of students after obtaining re-admission.

15.   Re- appearance by failed candidates

        Candidates who have failed in the semester examination can appear along with the next regular batch of students for their particular semester. A maximum of two chances will be given for each failed course.

16. Teaching Faculty

           The courses directly connected with Tourism,   that  is core courses,1,2,6,7,8,11,12,13,14,15,17 and common courses, 6 should be taught  by  teachers with MTA/MTM/ MBA( Tourism) qualification as prescribed  by the University.

  The courses directly connected with commerce  that is core courses 3,4,9,18,19, 21 and common courses 2,3,4,5,7 should be taught by teachers with M.com/MBA/ degree with CA qualification as prescribed by the University.

  Courses for computer application that is core courses 16,20,22 should be handled  by teachers with MCA/MSc.IT/ MSc ( Computer science/ B.Tech in computer application as prescribed by the University

  Core courses 5,10,23 and  common course 4 can be taught by teachers in the   History, Economics and Political  Science.

17. In all other matters regarding the conduct of the BTS Degree programme  in the affiliated colleges under the choice based credit and semester system which are not specified in this regulation, the common regulation will be applicable.

BTS PROGRAMME

COURSE STRUCTURE - CREDIT AND HOURS

COMMON COURSES

CORE AND COMPLEMENTARY COURSES

OPEN COURSE

1.                  Advanced Financial Accounting

2.                  Public Relations and Tourism Journalism

3.                  Front Office Management

4.                  Tourism Planning and Development

BTS PROGRAMME

SEMESTER-WISE DISTRIBUTION

SEMESTER- I

SEMESTER - II

SEMESTER - III

SEMESTER- IV

SEMESTER- V

SEMESTER -VI

BTS  PROGRAMME

COMMON CORE -1 ECONOMICS AND BANKING FOR MANAGERS

Objective: To obtain basic idea relating to economics and banking.

Unit1    

Definition and Scope of Managerial Economics-  Role in Decision Making Process-

Economic Systems

Unit 2   

            Demand – Types of Demand-Elasticity  of Demand – Price and Income Elasticities  

                – Determinants

Unit3     

            Cost analysis – Cost Concepts—Break- Even Analysis- Cost Control & Reduction

Unit 4      

                 Functions of Commercial Banks- RBI- Credit Creation - Weapons of credit control – modern  services of Banks – Teller system – credit cards etc – Different types of bank accounts

Unit 5

         Modern Technology in banking – Electronic Fund Transfer system – Cheque                                  processing    –MICR Cheques

Reference:

                 Business Economics -  Sundaram K.P & Sundaram E.

                 Text Book of Economic Theory:

                 M.L. Jhingan

BTS  PROGRAMME

COMMON CORE 2 - MANAGEMENT INFORMATION SYSTEM

Objectives

1. To enable the students to work with different computation process and analysis.

2.  To understand the need of MIS in tourism related industries.

UNIT - I

     Introduction to management  information system:- Definition characteristics management information system nature and scope of MIS

UNIT –II

     Structure  and classification of MIS : Physical components- decision support system – executive information system –transaction processing system –office automation system- business expert system – financial marketing and human resource information system.

UNIT- III

            Information and system concepts- Types of information- kinds of system- Boundary- Interface and black box – Elements of system

UNIT –IV

     Data base - Objectives of database – advantage and disadvantages of database –    database management system

UNIT –V

      Computer networks – LAN- WAN – MAN- video conferencing – advantages of networking – use of internet in MIS

References:

1.  Management information system – Gordan Davis

2.  Management information system – James A.O. Brien

3.  Management with information  - Jerome Kantre

4.  Management information systems – managerial perspectives – D.P. Goyal

BTS  PROGRAMME

COMMON CORE 3 - INDIAN CONSTITUTION AND CIVIC CONSCIOUSNESS

Objective:

  1. Enable  the students to understand the various provision of  Indian constitution       

   2. To impart civic consciousness among students.

UNIT- I

Indian Administration      -   Legislature, Executives, Judiciary

Union Legislature           –   Functions of Parliament.

Indian  President           -    Procedure For The President Election

UNIT-II

Indian Constitution – Philosophy of Indian  Constitution

 Preamble of the Constitution. Sources and Out Standing Features of the Constitution

UNIT –III

 Indian Citizenship Act

UNIT –IV

Fundamental  Rights And Duties

Right To Information Act 2005

Unit V

Constitutional Amendment And it’s Procedure

Important Amendments. 42, 73, 74, Etc…..

Reference:

1.     D.D. Basic:  An Introduction to the constitution of India, New Delhi, Prentice, Isacc:2008

2.     M.V. Pylee – Constitutional govt in India, New Delhi Vikas, 1998

3.    Jojo Mathew & Manish K. gulam : Indian Polity & constitution, career classics, Delhi:2009

4.     K.R. Acharya: Indian Govt & Polities

5.     Brij Krishore Sharma: Introduction of India,  Prentice Hall: New Delhi, 2005

BTS PROGRAMME

COMMON CORE 4 – PRINCIPLES OF MANAGEMENT

Objecties

1. To understand the various functional areas of management  in tourism industry

2.  To enable the student to analysis  the management process in tourism organization

UNIT I

Management – concept  - nature - Development of management – Taylor’s scientific management –Fayol’s administrative management  management functions – Roles and responsibilities of manager

UNIT –II

Planning – Nature- Process – types – steps – steps in planning  - mission- Objective – MBO – Policy Procedure – Rule

UNIT III

 Organizing - Concept – Steps in organizing- span of management – authority & responsibilities -Delegation and decentralization – forms of organization structure – Line and Line and staff structure. Staffing – recruitment – Selection – training.

UNIT IV

Directing- Nature – Significance

motivation –   Maslaws need hierarchy  theory Herzberg’s motivation – Hygiene theory - Communication – Process – net work grape wine barriers of  communication.

UNIT V

Controlling – Nature –Steps – Management by Exception

Reference

1.  Management theory and  practical- C.B. GUPTA

2.  Escalations of management : Harold  Koontz and Heinz Weihric

3.  Management process – Ruston Davan

4.  Organisation and management – RD Agarwal

BTS  PROGRAMME

COMMON CORE 5 - AIR FARES AND TICKETING

Objectives

  1. To be able to quote air fares independently

  2. To understand the structure of airline industry.

UNIT-I

 Introduction to airline geography: IATA geography areas – Conventions in Air Transport – freedom of air – city code – Airport code – airline code – Major International airlines.

UNIT-II

 Preparation of airline itinerary, Time Zones – Calculation of time difference – Flying time calculation Global indicators.

UNIT-III

  Introduction to fare construction:- International and domestic air fares, type of journeys – class of service-fare basis – fare rules – categories of air fares – airline ticket procedures.

UNIT IV

  Ticketing procedures:- one way – Return trip (RT), Circle trip CT), General limitations  of indirect travel – Mixed class journey- Add-ons and special fares (excursion and students) Domestic ticketing procedures.

UNIT V

 Airport management:- Airport management and ground handling operations – airport departure and arrival formalities.

References

 1. David H. Howel: Principles and methods of scheduling reservation

 2. IATA ticketing hand book

 3. ABC World airways guide

 4. Travel in formation manual

 5. IATA – UFTAA – Ticketing study materials (all modules)

 6. Mohinder Cahand: Travel agency management - An Introductory Text.

BTS  PROGRAMME

COMMON CORE - 6

STRATEGIC TOURISM MANAGEMENT AND ENTREPRENEURIAL DEVELOPMENT

0bjective- To develop the necessary input for inculcating new ideas for creating new ventures

Unit I

Entrepreneurship – Definition – Types of entrepreneur – competencies of entrepreneur  - Developing competencies.

Unit 2

Small scale entrepreneur – characteristics and relevance- Role of entrepreneurships in SSE and economic development – problem and support needs of SSE- Institutional set up for development of SSC

Unit 3

Financial management issues in SSE- Managing asset and liabilities –Evaluating performance-Managing family enterprise- definition-issues and problems- strategies.

Unit 4

Strategy – concept – Nature and characteristics of strategic decision – levels of strategy – benefits of strategic management.

Unit 5

Strategic management process – Analysis models – Bccs model – SWOT analysis – Types of strategies – stability – growth – retrenchment – combination.

Reference

Drucker P.F - Innovation and Entrepreneurship

Sexton.D.L &Smilor.R.W- The Art and Science of Entrepreneurship

Drucker- All Books that are Entitled Strategic Management, Business

Glueck & Robinson-    Strategic Management

CORE AND COMPLEMENTARY COURSES

BTS  PROGRAMME

CORE- 1 – FUNDAMENTALS OF TOURISM

Objectives:

 1. To understand the tourism phenomena and the distribution of the components of tourism.

 2. To learn the concept and importance of tourism in different sectors.

     UNIT – I

  Meaning and concept of tourism: - Tourism – excursion – leisure and recreation, tourist – visitor  traveler. History, evolution and development of tourism:- Ancient period – concept of annual holiday – Industrial revelation – rail transport – paid holiday and mass tourism, effect of great war on transport system – advent of jet – High speed train, causes of rapid growth of tourism.

     UNIT – II

 Significance of tourism: - Social, environmental, political, economic. Forms and types of tourism, dimensions of international and domestic tourism.

     UNIT III

 Components of tourism: - Different components of tourism – tourism components distribution – inter-relation between various segments – travel industry network, Elements of tourism.

     UNIT IV

 Types of transportation: - Railways, airways, water and road. Role of railway to promote tourism in India

UNIT V

 Tourism development and state intervention:- Leisure development, state intervention:- National economic goals – political legislation, equity and social needs, social investment, regulation and government controls, regional development.

     UNIT VI

  Measurement of Tourism: Need for measuring tourism – importance of Tourist statistics – General problems of measurement – Types of Tourist statistics – Methods of measurement.

Reference:

1. Biswanath Ghosh: Tourism and Travel Management.

2. A.K. Bhatia: Tourism Development.

3. Jugmohan Negi: Tourism and Tavel – Concept and Principles. 

4. B.K. Goswami and Dr. Ravendran: Textbook of Indian Tourism

5. Pran Nath Seth: Successful Tourism Management.

6. Premnath Dhar: Development of Tourism and Travel Industry.

BTS  PROGRAMME

CORE- 2 – TOURISM PRINCIPLES AND PRACTICES

Objectives:

  1. To realize the potential of tourism industry in India

  2. To understand various elements of tourism management

  3. To evaluate the role of various organization of tourism

UNIT-I

Growth and development of tourism in India: Travel and Travelers in ancient India, Travel during Medieval age, the period of European trade, tourism in Independent India, Constitutional provision of Indian tourism, development of tourism organizations.

UNIT-II

 Tourist motivation: - Factors – types – push and pull factors. Determination tourism: - psychological, cultural, economic, personal and social. Barriers to travel.

UNIT-III

Impact of tourism: - Meaning, positive and negative impacts of tourism:- Social, cultural, economic and environmental.     

UNIT-IV

 International conventions:- Warsaw convention 1924, Chicago convention 1944, UN declaration, and Manila declaration.

UNIT-V

 Promotion of Conference and convention tourism: - Concept, nature, promotion of conference and   convention tourism in India.

Reference

Jagmohan Negi    :   Tourism and Travel Management.

A.K. Bhatia         :   Tourism development.

Pran Nath Seth    :   Successful Tourism management.

Bistowanath        :   Tourism and Travel Management.

B.K. Goswami      :   A textbook of Indian Tourism

BTS PROGRAMME

CORE - 3 – STATISTICS FOR TOURISM BUSINESS

Objectives:

 1. To understand the importance of statistics in hospitality business.

 2. To learn the ways in which quantitative methods can serve business.

UNIT – I

 Introduction:- Importance of statistics in business: - need of statistical measurement. Data required for statistical measurement. Collection of data:- Primary and secondary data – methods of collection of Primary data, census – sampling – importance.

UNIT – II

Classification and presentation of data:- Diagrammatic and graphic presentation – one dimensional diagram, two-dimensional diagram and three-dimensional diagrams – pie diagram – statistical graphs – time series graphs, graph of frequency distribution – histogram.

UNIT – III

                     Measures of central tendency: - Arithmetic mean, median, mode – quartiles – deciles – percentiles. Standard deviation – various measures of dispersion: - range, mean deviation, variance.    

UNIT – IV

                    Correlation and Regression:- Definition, methods – scatter diagram – Karl Pearson’s coefficient of correlation – methods of computing rank – correlation coefficient. Regression: - Fitting of regression equation by the method of least squire – prediction from the regressive equation.

UNIT – V

                     Index numbers: - Construction of Index numbers (using relatives), Constructing index numbers (using aggregates) – test of ideal index number, problems in using index numbers. Time series analysis:- Components – graphic method – moving average – least squire.

Reference: 

 1. Boddington              :  Statistics and their application.

 2. Elhance                            :  Fundamentals of Statistics.

 3. Gupta and Gupta       :  Business Statistics.

 4. Pillai RSN                 :  Statistics theory and practices.

 5. Stats to Go              :  John Buglear, Butterworth Heinemann.

 6. Quantitative techniques for managerial decision making: Shernoy GV, VK Srivastav

                                                                                  and S.C. Sharma.

 7. Gupta S.P.               :  Statistical Methods.

BTS PROGRAMME

CORE - 4 – FINANCIAL ACCOUNTING

Objectives:

 1. To know the basic concept of accountancy and its relation to tourism.

 2. To be able to understand the key facts of financial management.

 3. To integrate and use the concept of accounting and financial management in tourism.

UNIT – I

 Finance:- Introduction, meaning, nature, scope and functions of finance. Application of financial management in tourism industry. 

UNIT – II

 Accounting: - Meaning – definition – nature – scope – types of accounting – functions – Classification of accounting – importance of accounting in tourism industry.

UNIT – III

 Principles of accounting: - Accounting concepts – double entry system of accounting – journal – ledger – trial balance – Bank Reconciliation Statement

UNIT – IV

  Preparation of final accounts: - Trading account – Profit and loss account – balance sheet of a sole trading concern.

Reference:

  R.L. Gupta                           :  Principles of Accounting

  Shukla M.C. and Grewal T.S.   :  Advanced Accounting

  Chandra Prasanna                 :  Financial Management

  Jain and Narang                              :  Accountancy

BTS PROGRAMME

CORE - 5 – CULTURAL HISTORY & TOURISM RESOURCES OF KERALA

Objectives

 To study in brief the history of  important Tourist destinations in Kerala

UNIT – I

 Historiography – myths and legends vs reality. Prehistoric remains – Jain and Buddhist, Christian and Islamic influences in Kerala culture, Aryanisation in Kerala.

UNIT – II

 Maritime trade and commerce – Roman, Arabs, Rise of Perumals of Kerala – Temple culture caste Hierarchy, Bhakti movement, Marumakkathayam, Science and Technology of Medieval Kerala, Ayurveda & Kalari.  

UNIT – III

 Impact of European – missionary activities, English Colonialism, Cultural progress in the    native states – Travancore, Kochin - Malabar 

 UNIT – IV

 Kerala renaissance emergence of political struggle for responsible govt. – Anti colonial movement – Modern Kerala’s political and cultural changes – land reforms, educational progress.

UNIT – V

Kerala – Location – capital – Districts -Important cities, airports, seaports

Tourist Attraction in Each District

Reference:

                 1. M.G.S. Narayanan – Perumals of Kerala

                 2. P.K.K. Menon – History of Freedom Movement in Kerala

                 3. Kerala History – Krishna Chaithanya (1972), National Book Trust, Delhi

                 4. Kerala Samskaram by A. Sreedhara Menon

                 5. Kerala Charithram by A. Sreedhara Menon

                 6. Rajan Gurukkal – Cultural History of Kerala, Vol I  

                 7. L.A. Krishna Iyer – A Social History of Kerala

BTS PROGRAMME

CORE - 6 – GEOGRAPHY FOR TOURISM

Objectives

  1. To understand different geographical features of tourism.

  2. To understand the process and linkage responsible for generation of tourism flows.

      UNIT – I

  Introduction to Geography:- Definition, scope and contents of geography of tourism.  

UNIT – II

  Geographical determinants:- diversities and disparities – typology and areas of linkages – flow and orientation – Impact of weather and climate on tourism, seasonal rhythm.

     UNIT – III

 Geographical  components and tourism development – Linkages – Geographical problems of new tourism.

     UNIT – IV

  Geography of India: - Physical features, topography and drainage, forest wealth, seasonality and destinations – seasons and climate seasonality in tourism.

     UNIT – V

Map and chart work: - The students will be provided with a blank Map of India during the time of examination. They have to find the geographical location of the tourist centre, which is asked in the question paper. They have to answer and explain the various geographical features of the destination(s). For that the students have to study the following topics.

                        1. Himalaya

                        2. Goa

                        3. Pondicherry

                        4. Dadra and Nagar Haveli

                        5. Lakshadweep Islands.

                        6. Himachal Pradesh

                        7. Kerala      

Reference:

 1. Geography for tourism          :    Philip G. Davidoff CTC, Doris S. Davidoff CTC,

                                                     J. Douglas Eyre.

 2. A geographical analysis             :    Longman, London, 1987

 3. Perian G. Beniface and

     Christopher, P. Cooper           :    Geography of Travel and Tourism1987.

     4. Law BC                                   :    Mountain and River of India

 5. National Atlas of India              :    Govt of India Publication 

 6. Bryn Thomas                              :    Lonely planet, India

BTS PROGRAMME

CORE - 7 –TOURISM PRODUCTS

Objectives:

 1. To familiarize different types of tourism products in India.

 2. To understand the cultural tourism resources in India.

UNIT – I

 Concept, types and characteristics of tourism products, elements of tourism products, geographical elements, Peter’s inventory of tourist attractions.

UNIT – II

  Tourism resources of India:- Types, features, and diversities of India tourism Products.

UNIT – III

  Religious Tourism in India:- Popular religions and pilgrimages:- Hindu, Buddhist, Jain, Sikh, Islam and Christian.

UNIT – IV

  Performing arts: - Classical dances and dance styles, music and musical instruments, schools of Indian music, Handicrafts of India and its role to develop tourism in India, fairs and festivals.

UNIT – V

  Natural Tourist resources: - Important national parks and wild life sanctuaries (7 each), Beaches and Islands, waterfalls; Desert tourism; Desert safaris and festivals.

Reference:

1. A.L. Basham, The wonder that was India, Rupa Company, Delhi

2. Sheshadri, A. India’s wild life – universal publishers, New Delhi.

3. Hussain A.A., The national culture of India, National Book Trust, New Delhi.

4. Acharya Ram, Tourism and cultural Heritage of India, Rosa publication

5. J.C. Harle, The art and Architecture of Indian subcontinent.

BTS PROGRAMME

CORE-8 -TOURISM POLICY AND PLANNING

Unit I Tourism policy- Definition

1.)   Need for Tourism policy- Initiatives.

2.)   National Committee on Tourism ( NCT-1988 )

3.)   First Tourism – Policy – Objectives ( 1982) Recommendations

4.)   National Action Plan – 1992 – Objectives.

5.)   Tourism Policy 1997 – Features

6.)   National Tourism Policy- 2002

7.)   Kerala Tourism Policy – 1995

8.)   Tourism Policy – General Features.

Unit II Tourism Planning

             Tourism Planning –Definition, Planning Process.

              Importance of planning, different phases of planning.

              Levels and Types of Tourism Planning

                    International Level

                    National Level

                    Regional Level

Unit III  Role of Public and Private Sector

             Govt. Sector – Reasons of planning.

                                        Economic

                                        Social and Cultural

                                        Environmental Political

            Private Sector- Investment in Tourism Industry ( Travel Agency, Airlines, Hotels)

Unit  IV  Tourism & Five Year Plans

 References

1.) Hand Book of Environmental Guide Lines for Indian Tourism – 

                                                    Rattandeep Singh ( Kaneshka Publishers, Delhi)

2.) Successful Tourism Management (Fundamental of Tourism by Pran  Nath Seth)

                                                                                         (Sterling Publishers)

3.) Tourism Planning and Development a new perspective

                                                                  By J.K.Sharma ( Kaneshka Publishers)

4.) Govt. of India planning Website.

5.) Kerala Tourism.Org.

6.) Dr.M.R.Dileep – Tourism Concepts & Practices KITTS Publication.

BTS PROGRAMME

CORE- 9 – TOURISM LAW AND REGULATORY FRAME WORK

 Objective- To give the students a general awareness about laws relating to tourism.

Unit- I – Consumer Protection Act.

Definition – Consumer, Control & State Councils.

Objectives- District Form

                                   Redressal Agencies, State commission

                                   National Commission- Procedure,

                                   Jurisdiction, Appeal, composition

                                   Finality of orders- Limitation period

                                   Administrative control, Dismissal of

                                   Complaints, Penalties.

Unit-II – Pollution Control Act

               Definition- air, water, sound pollution

               Pollution control measures

Unit-III – Foreigners Act 1942

                 Foreign Exchange Regulation Act 1973

                 Passport Act- 1967

Unit –IV – Wild Life Protection Act 1972

                  Forest Act 1980

Unit-V- Ancient Monument and Archeological Site and Remains Act 1972

              Tourism Conservation and Preservation Act 1998

               Kerala Registration of Tourism and Trade Act-1991

    Ref.-1.) Pran Nath Seth- Successful Tourism Management Volume I & II

            2.) B. K. Goswami- A tend book of Indian Tourism

            3.) Pierce D.G and Butler – Contemporary Issues in Tourism Develop

            4.) L.R.Potti – A Text Book of Indian Tourism

            5.) Govt.of India- Planning Website.

            6.) Kerala Tourism.org

BTS PROGRAMME

Core-10 - CULTURAL HERITAGE OF INDIA

Objective

1.    To familiarize the culture set up in India and its contribution to Tourism.

UNIT –I

     Culture, civilization and heritage: meaning, definition and feature of Indian culture,

Unity in diversity, assimilation and toleration.

Unit –II

      Indian culture through ages:- a brief explanation about Indus valley civilization,

Aryans. Rulers:- Alexander, The mouryas and Ashoka, Sungas , chola, Chera, Chalukyas,

Pandyas, Muslim Invasions. The Mughals, Rajput and  Marthas, British and Independent age (The students are required to study only a brief knowledge of the above topics.)

Unit – III

       The Mughals:- Art and Architecture under the Mughals- painting and music – Persian and Hindi Literature – fairs and festivals of Mughal India – cultural synthesis.

Unit – IV

        Tamil South :-  Sangam Age – Medical culture of the South – cultural vestiges,

Temple Architecture :- Mahabalipuram – Kanchpuram – Auroville.

References

A.K.Bashem                           :             The wonder that was India

H.G. Rawlinsan                      :             The land and proper of India

Percy Brown                           :             Indian Architecture Vol. I

T.V. Mahahingam                  :              Kanchipuram in Early South Indian Husbandry

Rowshing chaitangs                :            A profile of Indian Culture

R.C. Majundar                        :             The History and culture of Indian

R.K. Das                                 :             Temples of Tamil Nadu

Department of Public Relation:    Kerala through the ages

A Sudharamenon                    :             Social and cultural History of Kerala

Bryn Thomas                          :             Lonely planet (India)

BTS PROGRAMME

Core –11 – MICE TOURISM

Objectives of the study:

·         To enable the students to understand the essentials of hospitality management

·         To enable the students to familiarize with resort and event management

·         To enable the students to do project work in the above areas.

Course content:

Unit – I

Introduction to conventions, exhibitions and meetings (MICE). Definition of conference and the components of the conference market. Introduction to convention venues – characteristics of conferences / conventions.

Unit – II

The nature of conference markets – Demand for conference facilities – Economic and social significance of conventions-impact of conventions on local and national communities – Demographic trends and Geographical Distribution – introduction to professional meeting planning – management of conference at site.

Unit – III

Convention / exhibition facilities, Benefits of conventions facilities. Interrelated venues. Project planning development.

Unit – IV

Meeting planner/ convention manager, Organizing and planning events. Major attributes of meeting planners. Types of meeting planners. Convention and visitor bureaus. Bureaus structure and funding.

Unit – V

 Travel Industry Fairs:

     Participation Advantage

     ITB – WTM – SMTV – FITUR – EIBTM- PATA TRAVEL MART.

REFERENCE BOOKS:

Gray and Higouri : Hotel and Motel management & operations.

A.K. Bhatia – 2001, Sterling Publishers Pvt ltd.

BTS  PROGRAMME

CORE 12 – ECO – TOURISM

Objectives

1.            To enable the students to understand new trends in travel and tourism industry.

2.            To understand different managerial technique adopted for sustainable eco tourism     development

Unit – I

Eco- Tourism :- concept and definition – the eco- tourist character- eco-tourism products- trends.

Unit – II

 Eco- Tourism development :- definition and their relevance for tourism- common property resources and their management of tourism- strategies of eco- tourism development.

Unit – III

       Planning for sustainable development :- Area Protection – industry regulation – visitor management techniques, environment impact assessment (EIA), carrying capacity – Types.

Unit – IV

       Sustainability :- principles of sustainability – tourism ecological sustainability – economic sustainability – socio cultural sustainability – psychological sustainability.

Unit –V

       Eco- Tourism and India – Eco – tourism and World Tourism Organisation, present scenario, national committee on tourism and ecological aspects of tourism.

REFERENCES

1.      Tourism in the new Millennium – Challenges opportunities – Dr. S.P. Bansal

      Sushma, Sonia and chander Mohan.

2.      Bro, E. –Eco -tourism – The potential and pitfalls.

3.      Brandon . K. – Eco –tourism and conservation

4.      David A. Fennel – Eco- tourism and conservation

5.      Martin Mowforth and Ian Munt – Tourism and Sustainability.

BTS PROGRAMME

CORE- 13 – GUIDING AND NEGOTIATING SKILLS FOR TOURISM

Objectives

1.      To understand the qualities of a guide.

2.      To impart knowledge on various skills necessary for guiding the tourists.

UNIT- I

         Meaning – concept and types of guide; duties and responsibilities – qualities of a good guide.

UNIT- II

        Conducting tours:- Conducting various types of tour- understanding clients need- establishing good service security measures.

UNIT- III

        Skills:- standard of dress and personal grooming – Greeting participant and introducing self- leading the participants- skill in leading group.

UNIT- IV

        Professional  development :- Interpretative planning; Training staff for interpretation ; Evaluation techniques; Sources of professional assistance.

UNIT- V

         Negotiation skills ; Types of negotiation techniques , negotiating a business deal.

Reference

        Pond K.L     :     The professional guide : Dynamics of Tour Guiding, 1993

BTS PROGRAMME

CORE – 14 – TRAVEL AGENCY AND TOUR OPERATION BUSINESS

Objectives

1.  To understand the inner working mechanism of the travel agency.

2.  To understand various skills necessary for tour operation business.

UNIT – I

           Travel trade :- History and development of travel agency- functions, travel agent- types- responsibilities, source of income of a travel agent- setting up of travel agency; Role of  IATA and approval – approval from the government – Bill settlement Plan (BSP)

UNIT – II

           Tour operation :- concept and nature of tour operation – functions – types of  tour operations – type of tour operators.

UNIT – III

            Travel agency and tour operations: - Difference between travel agent and tour operator – linkages and arrangements with hotel -  travel agencies and airlines- tour escorts and guides.

UNIT – IV

            Itinerary development: - Meaning and definition – types of Itineraries – reference tool for itinerary preparation – development of effective itinerary.

UNIT –V

            Organization structure of a travel agency :- (Information counseling, ticketing, documentation, laisoning, staffing, directing, planning, organizing, and controlling)

References

1.              Travel agency and tour operation :   Jagmohan Negi

2.              Travel agency management          :   Mohander chand

3.              Tour Guiding                                :    Saithrdp (Limited circulation)

4.              Tour operation                              :    Saithrdp (Limited circulation) 

5.              Tourism transport and travel management : P.C. Sinha

BTS  PROGRAMME

CORE - 15 – HOSPITALITY MANAGEMENT AND PUBLIC RELATIONS

Objectives

1.      To enable the students to understand the essentials hospitality management

2.      To understand different public relation techniques used for the promotion of   

       hospitality business

UNIT – I

         Introduction to hospitality industry:- Accommodation types and forms. Hotel concept and classification.

UNIT – II

         Categorization :- Categorization of hotels on the basis of facilities provided (star system) and approval.

UNIT –III

         Important departments of hotel:- Front office, House keeping food and Beverage, maintenance and engineering- function and co- ordination  with other departments.

UNIT – IV

 Role and input in multinationals in hoteliering sector:- Leading multinational and public sector hotel chains in India.

UNIT – V

 Public relation :- Introduction to Public relation – Meaning and definition – public relation strategies and programmes- media relation- tool for public relation in hospitality industry.

       References

       1. Chon Sparrowe       : Welcome to hospitality.

       2. Sudhir Andrews.     : Front office training manual

       3. Sudhir Andrews      : House keeping training manual

       4. Holloway IC and Plant R.V: Marketing for tourism

       5. Kotler Philip           : Marketing Management.

BTS PROGRAMME

CORE – 16 - COMPUTERIZED OFFICE MANAGEMENT FOR TOURISM

UNIT – I

Introduction to Computer – Classification of computer –Historical development of  computer- Computer generation – Input Output devices – Memory units- Storage devices.

UNIT – II

Word processing – M S Word – Creating– Modifying- Saving documents - Creating header and footer- Creating form letters for mail merge.

UNIT – III

Spread sheet- MS Excel – Understanding the work book window- Entering tables- Values and formulas in to call- Formatting work sheet- Creating charts.

UNIT –VI

MS PowerPoint – Introduction- Creating presentations – Formatting background – Adding sounds – Slide show- Slide sorter – Setting animations – Slide Transition – Setting intervals.

References

1.      Computer Today , M.C Grawhills – International edition.

2.      Mastering Word 2000- Ron Mansfield and J.W.Oslen

3.      Excel 2000- Geneworkpf.

4.      Microsoft Office 2000 Gici Counter Unnette Marquise.

BTS PROGRAMME

CORE – 17 – TOURISM ENVIRONMENT AND ECOLOGY

Objectives

1.          To understand the relationship between tourism and ecology.

2.          To enable the students to understand the need of sustainable tourism development.

UNIT – I

          Ecological :- Meaning and definition – ecology and relevance for the tourism sector, tourism and environment linkage

UNIT – II

         Ecological dimension of tourism activities :- carrying capacity – pollution – geography – biosphere – human activities – Misbalances.

UNIT – III

          Environmental dimensions of tourism activities:- Cultural – social economic – costs and benefits – anthropological aspects.

UNIT – IV

          Environment Management :-  Impact assessment – Activities and controls , management of natural resources- land use environment issues and corporate environmental management – corporate strategy and the environment.

UNIT – V

         Role of agencies for environmental protection:- UN initiatives – national committee on tourism and ecology – other agencies.

References

1.              Butler R.W – Tourism Environment and Sustainable Development

2.              Castillon D.A.1992, Conservation of Natural Resources.

3.              Corporate environment Management :- Richard Welford.

BTS PROGRAMME

CORE – 18 – TOURISM MARKETING

UNIT – I

      Tourism Marketing  - concept - characteristics – philosophies of marketing management – customer relationship management.

UNIT – II

       Marketing research – need – process of  marketing research.

UNIT – III

       Market segmentation – types of market segmentation – market planning – objectives marketing mix – p’s of marketing (8)

UNIT – IV

        Product – concept – new product development – Product life cycle –  Product mix pricing – methods and strategies – Distribution strategies.

UNIT – V

        Promotion mix – Promotional budget – Promotional strategies- Marketing of Airline

(case study)

References

1.      Philip Kotler – Marketing management

2.      R.K. Malhothra – Tourism marketing

3.      Jha S.M - Tourism marketing

BTS PROGRAMME

CORE – 19 - HUMAN RESOURCE MANAGEMENT

Objectives

1.      To learn various managerial skills necessary for the success of tourism industry.

2.      To learn the students about the procedures and practices applied for the manpower                                     

       training and placement

UNIT – I

        Human resource management: - Scope – functions and objectives – personnel management and HRM evolution HRM –requirement of HRM in tourism.

UNIT – II

        Human resource planning :-  meaning and definition – information of HRP – process of HRP – requisites for successful HRP – barriers to HRP – job analysis – job design.

UNIT – III

        Recruitment :- Recruitment process – selection – selection process – methods of selection – induction – placement.

UNIT – IV

        Training and Development :-  Nature and importance of training and development – HRD in tourism – techniques of training.

UNIT – V

        Performance Appraisal :- appraisal process – job evaluation - job evaluation process – compensation influencing factors – components of remuneration .

UNIT – VI

        Absenteeism and Labour turn over – labour welfare – wage and salary Administration.

References

1.              K.Aswathappa – Human Resources and Personnel management – text and cases

2.              Rakesh . K. Chopra – Management of Human Resources - text and cases

3.              Human Resources Management – C.B. Gupta

4.              Human Resources Development – Dr. P. C. Tripathi.

BTS  PROGRAMME

CORE - 20 - PROGRAMMING IN VISUAL BASIC AND COMPUTERIZED ACCOUNTING

UNIT –I

     Introduction to Visual Basic – Staring – Opening – a new project -  Closing a project – Saving a project – integrated Development Environment – Drawings controls on the form – Adding more controls to the tool box – menu bar – Toolbox.

UNIT – II

     Selecting and using controls – Labels – Textbox – Command button – Option button – Check box – Frame – List box – Combo box -  Image  - List box – Line – Data control – OLE - Shape – Grid – Formatting controls – Deleting controls – Changing properties of controls.

 UNIT – III

      Variables and Decision constructs – Data types – Declaration of variables – Arithmetic operators used in VB – Arrays – Types of arrays – Decision constructs – Procedures – Sub procedure , Function procedure, Property procedure – Declaring String – Converting Strings.

UNIT – IV

     Computerized accounting System – Fundamentals of accounting , Features of an accounting package – Implementing – Computerized accounting system -  Normal ledger or general ledger – sales ledger or account payable – stock control or inventory control system – example accounting software – Tally.

References

1.  Programming in Microsoft Visual Basic 6.0 – technology Group International Ltd.

2.  Tally 8

BTS  PROGRAMME

CORE COURSE -21 PRINCIPLES OF INTERNATIONAL BUSINESS FOR TOURISM

Unit1     :

Meaning and definition of foreign exchange- Balance of Trade and Balance of   Payment – India’s Balance of Payments Problems  .

          Unit 2    :

          The rate of exchange determination of rate of exchange – Purchasing Power Parity Theory

Unit3     :

Exchange Control – Multiple Exchange Rates – Fix ed – Flexible and Floating.

Unit 4:

Fluctuations  in Rate of  Exchange – Causes  - Exchange control – Objectives –  Methods –  Important provisions of FEMA

Unit 5       :       

 Globalization of markets – production – Investment and Technology – Export – Import        Procedures

Unit 6    :           International Financial Institutions – IMF – Special Drawing Rights – IBRD – ADB - IDA

                 Reference:

        International Business

-                P.Subba Rao

       International Business

-                Prof. J.V. Prabhakara Rao

B.T.S  PROGRAMME

CORE - 22 – WEB DESIGNING AND ONLINE BUSINESS FOR TOURISM

UNIT-1

MS Windows 2000- Introduction to windows –Start menu –Folder-Documents- Desktop-Toolbar.

UNIT –II

Internet- History- Basic requirements-Hardware-Software-Web browser- Internet explorer,

Netscape Navigator- Feature-Email, Out look Express, www.

UNIT –III

Computer Networks-Introduction, Uses-Types of network- Network Topologies- FTP- Transmission Media – Magnetic media, Twisted pair media, Base band and Broad band, Fibre optic Cable.

UNIT –IV

 Introduction to HTML – HTML Tags- Forms- Frames-Tables –List-Links-Displaying images-

Web page designing.

UNIT –V

Project – On-line Reservation.

REFERENCES

1.        Windows 2000 Complete BPB Publication.

2.        Mastering Internet, BPB- Cady Glee Harrah.

3.        The Internet Complete reference – C.O.Borne.

4.        HTML Black Book,IDG Books- Steven Holzner.

5.        Internet with Webpage/ website Bible, IDG Books- Underdahl,Bran

6.        Computer Networks- Andrew.S.Tanenbaum, PHI.

BTS PROGRAMME

CORE.- 23-  HISTORICAL BACKGROUND OF THE TOURIST CENTERS IN

SOUTH  INDIA

Module-1

A.)  What is Culture?- Indian Culture- antiquity- diversity.

B.)   Geographical features of South India- music art- dance- Architectural styles.

C.)   Temples of  South India –Major architectural styles- Dravidian temples-features- Socio- political and economic significance of South Indian Temples during medieval  period- Life around temples.

Module -2

A.)  Andhra Pradesh – Brief political history.

B.)   Historical background and significance of tourist centres-Hyderabad- Lepakshy- Thirupathi- Amaravathi – Golkonda- Rajamundri – Udayagiri –Simhachalam- Salarjung Museum- Charminar-Warrangal-Masulipatam- Raichur – Bijapur – Wild life Sanctuaries of  A.P.

Module- 3

A.)  Karnataka- Brief political History- Gangas- Mysore history – Kadambas- Chalukyas – Hoysalas- Vijayanagara Empire-Wodeyars-Hyder, Tipu.

B.)   Significance and Historical background of significant places- Hampi- Bidar-Bijapur- Gulberga- Aihole –Pattadakkal Dharmastala-Kollur-Belur-Halebid –Shravana Belagola –

Mysore- Sringari- Jogfalls- Bangalore.

Module-4

A.)     Tamil Nadu – Historical Continuity – Society and Culture in Tinai Songs- Murendars- Chola – Chera- Pandya – Antiquity and richness of Tamil.

B.)      Tamil Nadu Temple architecture- Features Life and culture around temple.

C.)     Historical background of important centres- Mahabalipuram- Chennai- Kanchipuram- St.Thomas Mount- Chidambaram –Pondy Aurovilla Thanjavoor-Thiruvaiyara- Madurai-

Palani-Rameswaram-Dhanushkodi- Arikamedu-kanyakumari- Poompuhar-Velankanni-Ooty-Kodai-Yercaud.

Module-5

A.)        Kerala – Historical Outline- References in Tinai songs- Early contacts with rest of the world- cradle of world religions.

B.)         Padmanabhapuram Palace – Mattancherry Palace- Kalady- Monayoor- Jewish   Synagogue-

Bakkel-Thankaseery- Munnar-Thekkady-Guruvayoor-Thrikkakara-Aranmala- Edakkal- Kodungallur- Thrissur.                        

Reference 

1.)               The Splendor that was India – K.T.Shah

2.)               Architectural splendor of  Bijapins – Fergnson.J

3.)               The Art of India – Stella Kramrich

4.)               The Land and People of India – H.G.Rawlinson

5.)               Kanchipuram in Early South Indian History – T.V.Mahalinyam

6.)               History of the Pallavas of Kanchi -Gopalan.R.

7.)               A History of the Early Dynasties of Andra Pradesh –Krishna Rao.B.V.

8.)               This  Beautiful India – Karnataka  - by Sukhdev Singh Chib.

9.)               This  Beautiful India – Kerala - by Sukhdev Singh Chib

10.)           . This  Beautiful India – Tamilnadu   - by Sukhdev Singh Chib

11.)           This  Beautiful India – Andra Pradesh  - by Sukhdev Singh Chib

12.)           Middle Chola Temples – S.R.Balasubhrahmaniyam

13.)           A Profile of  Indian Culture – Krishna Chaithanya

14.)           Traditions  of Indian Classical Dance – Mohan Kholker

15.)           Temple of Tamilnadu – K.K.Das.

16.)           Kerala Charithram – Raghava Varrier, Rajan Gurukkal.

17.)           Kerala Through Age – Dept of Public Relations.

18.)           The Cultural History of Kerala – A.Sreedhara Menon.

BTS PROGRAMME

OPEN COURSE – 1 – ADVANCED ACCOUNTING

Unit – I   - Accounts of Non-profit Organization – Preparation of Income & Expenditure – Receipt and Payment accounts.

Unit – 2  -  Sectional and Self-Balancing Ledgers,  Sectional Balancing System, Self-balancing system, Difference between Sectional and Self-balancing systems – problems and solutions.

Unit – 3 – Accounts from incomplete records – Pure single entry system, Simple Single entry System, Quasi Single Entry System, Ascertainment of Profit or Loss, Statement of affairs method, Final accounts methods, Problems & Solutions.

Unit – 4 – Royalty Accounts:   Meaning, Minimum rent, Short Working, Recouping of Short workings, Accounting procedure under minimum rent a/c only.

Unit – 5 – Hire - purchase and Installment systems. - Meaning, Difference between Hire purchase System and Installment system, Accounting procedure (Credit purchase method only) in purchaser’s books and vendor’s books. Calculation of Interests (Accounting procedure under Installment System excluded)

Reference:

R. L. Gupta – Principles of Accounting

Shukla M.C. and Grewal T.S. : Advanced Accounting

Chandra Prasanna: Financial Management

Jain & Narang: Accountancy

 BTS PROGRAMME

OPEN COURSE – 2 – PUBLIC RELATIONS AND TOURISM  JOURNALISM

Unit - I – Principles of  PR – PR Ethics – Mass Communication – Knowledge of Organisation – Communication skills- Image building – Goodwill, Feedback – Role of PR in Organisation.

Unit – II – Advertising Photographer & inhabitations – Conference – Conflict – PR in Tourism Industry.

Unit- III- Meaning and scope – Principles of Journalism-Editing- Tourism press in India – Print media –Radio & TV Media.

Unit – IV- Web Journalism – Suppliers of News – Editor- Languages and Styles – Theorem of Mass Communication.- News Agencies – Journalism as a Carrier and Profession.

Unit –V- Qualities required as a reporter- Mouse Journal – Design and Make-up- Picture Editing and Caption – Man Media policies- Media representation in tourism.

Reference:

1.      Public Relation by Jeth Waney

2.      Public Relation Hand Book.

BTS PROGRAMME

OPEN COURSE -3 – FRONT OFFICE MANAGEMENT

Unit – I – Introduction to Hotel Industry- Types of Hotels –Introduction to Front Office- Front office operations – Front office equipment – study of various system

 Unit –II – Revaluation – Registration – Technology – Method of Payment- Room Rates – Front Office Communication

Unit- III – Check Out and Settlement – Night audit – Telephone Operation

Unit –IV – Principle and Function of Catering Management – Tools of Management – The organization chart.

Unit –IV – General Manager –duties and Responsibilities – Guest satisfaction Index and Review ( Briefly) – Training  and development –Laws governing Ford service Establishment - - Employee facilities and Benefits

Reference:

1.                          Gray and Ligouri: Hotel and Management and Operations( Delhi;prentice all India)

2.                          Andrews : Hotel front office Training management (Bombay : Tata merraw  Hill)

3.                          Negi : Hotels for Tourism Development ( Delhi: Metropolitan  India)

4.                          Arthur & Gladwell : Hotel Assistant Manager( London Commica Barriel, Jenkins)

5.        Negi : Professional Hotel management ( Delhi : S. Chand)

BTS PROGRAMME

OPEN COURSE - 4 - TOURISM PLANINING AND DEVELOPMENT

Unit -1

Tourism Policy Formulation –National Action Plan – Tourism Policy of India – Role of International organization in Planning - Participation of public and private sector and Agencies in tourism Planning – tourism in state and its policies – a case study.

Unit –II

      Incentives  and subsidies  of state and Central Government Assistance to the promotion of Tourism projects - investment opportunities in Hotel and Tourism Project –Funding Agencies ( TFCI), TIIC etc, -Incentives and concessions for Tourism Project  - New Schemes such a Heritage Hotels, Special Tourism.

Unit III

Tourism Planning – Steps in Planning, Destination Planning – Destination Life cycle – Improper tourism Planning – socio Economics  Cultural and environmental impact

Unit –IV

Participation of Public Sector, Private Sector in Tourism Planning

Unit – V

Types of Planning- Local , Regional, National and Master plan

Reference:

1.      Milli and Morison , The Tourism system, an Inductory  Text ( 1972)

2.       Gunclare A, Tourism Planning (1994)

3.      Dept pf Tourism Gol, investment opportunities

MODEL QUESTION PAPER

COMMON CORE -1-ECONOMICS AND  BANKING FOR  TOURISM MANAGERS

Section A- Answer all questions

                       Bunch-1

1.   Who is the present governor of RBI?

2.   Which Bank introduced credit card for the first time in India

3.   What do you call the cost  incurred in past ?

4.    what is the full form of the word “CORE”, in CORE BANKING

                              Bunch-2

5.   What you call the cost incurred in producing can additional unit of output.

6.   MICR CHEQUES; what is the full form of ‘MICR’.

7.   Which is the biggest public sector Bank in India.

8.   Who is the person authorized for the inexpensive redressal  of grivenceses of customers against banks?

                              Bunch- 3

9.   What is the name of the bank account opened by non-resident Indians?

10.  Which Bank is called the Bank in India?

11.  Who is the system followed by RBI with regard to note Issue?

12.  Who is the leader of the last resort?

                                  Bunch -4

13.  What is the major source from which a bank devices a major portion of its funds?

14.  What you call the capacity of the banker to convert his assets into cash on demand?

15.  What is the most important principle to be observed in determining the lending policy?

16.  What is the first item appearing on the liability side of the balance sheet of commercial balance?

Section B- Answer any six questions

1.   What is price elasticity.

2.   What is income Elasticity.

3.    What is Debit Card?

4.    What is Decision making?

5.    Define demand ?

6.    Define Historical Cost?

7.    What is Break-even point?

8.    Define Cost?

9.    Define Management Economics?

Section C-  Any  three questions

1.      Discuss the scope of managerial Economics

2.   Discuss the various degrees of price elasticity

3.   Briefly explain the functions of Commercial Banks

4.   Explain any Five Cost Concepts

5.   Explain Cost Control and Cost Reduction and distinguish between the two

6.   Explain the problems associated with capital budgeting.

Section D –Any two questions

1.   What is Law of Demand? What are the reasons behind law of Demand.

2.   Examine pay Back period method . what are its advantages and disadvantages.

3.   Examine the various degrees of price Elasticity with the help of suitable diagrams.

Model question Paper

Common Course -2- Managerial Information System

Section A Answer  all Questions

Bunch -1

1.  Which subsystem of MIS support decision – making process?

2.  Which report is used for presenting exceptional matters to the managers?

3.  In which data entry process is used for recording transactions on the basis of documents?

4.  What is the abbreviation of DBMS?

Bunch -2

5. What is the abbreviation of SQL?

6.  Who is supervises the database administration function?

7.  Which subsystem of MIS provides information to the top level executives for taking        decisions?

 8.  Identify the process of dividing super system into lower level subsystem?

Bunch -3

9.  What is the other name of processed data?

10.  What is the set of interrelated components?

11.  Which term is used to describe the uncertainty level of information?

12.  What are  the  raw materials used for generation information?

Bunch -4

13.  Which language is used for data processing and updating?

14.  Which information is related to functions or divisions or small areas of responsibility?

15.  Which is the third layer in the structure of MIS?

16.  What is the equation used for calculating interface?

Section  B answer any six Questions

1.  Define MIS?

2.  What do you mean by DSS?

3.  Explain the pyramid structure of MIS?

4.  Define EDP?

5.  What are the various steps involved in transaction processing?

6.  Explain the characteristics of systems?

7.  What is entropy?

8.  Difference between open system and closed system?

9.  Difference between data and information?

Section C – Answer any four questions

1.  Explain the characteristics of MIS?

2.  Explain the dimensions of information?

3.  Explain the terms

     1) LAN

     2) WAN

     3) MAN

4.  Explain the advantages of database?