The potential of tourism in the development of society and nation as a whole has been proven beyond doubt. Therefore the onus of giving extra care to this sector lies with all the stakeholders. With the enhancing focus given to the development of this sector,it has become mandatory to look for sustainable growth. Tourism in Kerala has found a niche for itself as an effective instrument for generating employment,earning revenue and foreign exchange, enhancing environment, preserving culture and tradition thereby facilitating overall development. To fulfill this long term requirement, we need diverse tourism products,well developed amenities, effective tourism marketing and knowledgeable and skilled workforce. Human resource development for tourism and hospitality can be met through imparting quality vocational education which encourages students from diverse backgrounds to become highly productive professionals.
Keeping this vision in mind, School of Tourism Studies,a regular statutory department was established in the year 2010 and is envisaged as Centre of higherlearning in the areas of Tourism and Hospitality. It envisages developing tourism professionals with a broad range of applied, technical and interpersonal skills through innovative curriculum and the effective use of latest technological advancements. It also exposes the students to the current practices in the industry through mandatory internship training.Student projects are related to real time tourism management issues with social relevance using a problem solving based learning approach. Students work in small groups to fulfill this in consultation with local tourism/ leisure industry suppliers and design and conduct appropriate research to complete the task. It is to provide students with an opportunity to examine contemporary tourism/ leisure management issues and to apply theory into practice. It intends to offer real and practical value to the students, both as students and future managers. The applied research, extension and consultancy services in the School would also make it a full- fledged learning experience.
The Tourism Business Incubation and Consultancy Cell in the School act as a functional division of the School of Tourism Studies focusing on operational and practical aspects of travel and tourism management.The Cell which is in line with the other such major centres of international universities and tourism institutes explores the possibility of University-Industry-Public sector tie-ups and engagements to ensure sustainable tourism development in the national and international levels. The activities include operational aspects of Travel, Tourism and Hospitality profession like Tourism Resource Mapping, tourism business incubation, destination development services,Consultancy, Research Projects, and rendering of all travel related services.